My story
End If Software began as a consulting firm in Silicon Valley, and for years it meant Visual Studio, .NET and custom business applications. As the work grew, so did the team. We were a staff of developers, each with a specialty, building systems for companies large and small.
Today End If is a single contributor: me. That change has been less of a loss than I expected, because AI has changed what one person can do. I still draw on everything I learned building software, but I no longer write most of it line by line. I describe what I want in plain English and work alongside Claude to make it real, whether that is a website, a book or a piece of artwork.
What I'm doing now
1. Helping people understand AI
I give presentations on AI to library patrons and senior groups, with no jargon and no technical background needed. We cover what AI is, what it is good for, what to be careful about and how to try it safely. People leave with a few things they can do the same afternoon. If your library, club or community group would like a session, get in touch.
2. Writing cozy mysteries with Claude
I write cozy mysteries, and Claude is my writing partner for plotting, tracking characters, checking continuity and editing. The ideas, the voice and the final decisions are mine. Claude helps me keep a whole series straight and catch what I would miss on my own.
3. Designing images with AI tools
Book covers, marketing graphics, printables and digital products. I use AI image tools for a first draft, then refine and finish the result myself.
4. Moving client sites from WordPress to clean HTML
Many small-business sites run on WordPress, with the updates, plugins, security patches and hosting costs that come with it. For clients whose sites don't need all that, I convert them to fast, simple, static HTML. Claude helps with the conversion, and I review every page. This very site was converted that way.
Why it is worth considering:
- Faster page loads
- Far fewer security headaches
- Lower, simpler hosting
- No plugin or update treadmill
- Easier to archive and back up
If you've read my earlier posts about juggling six WordPress sites for one client, you can see why I'm glad to have a simpler option.
What I've learned
- AI is a power tool, not a replacement for judgment. You still need to check the work.
- Plain-language instructions go surprisingly far.
- Experience still matters, because knowing what good looks like is the real skill.
- For most people the first barrier is fear, not difficulty, so a friendly walkthrough helps a lot.
Work with me
- Book a talk: AI for beginners, for libraries, senior centers, clubs and community groups
- Convert your website: WordPress to simple, fast HTML.
Let me know how I can help - Say hello: Contact me
My earlier work, including my qualifications and technical posts such as the QBO authorization write-up, is still here.